Schedule
Tue-Thu, 1:00 PM - 2:15 PM (8/15/2022 - 12/8/2022) Location: MAIN 2 203
Thu, 10:15 AM - 12:15 PM (12/8/2022 - 12/8/2022) Location: MAIN 2 203
Description
Prerequisite: BUA 302, 311, 321. This course provides an overview of current marketing-management theory and practice. Students will develop strategic-marketing-management skills through case studies and an interactive simulation.