Schedule
Mon, 6:45 PM - 9:30 PM (1/9/2023 - 5/6/2023) Location: MAIN 1 L136
Mon, 6:45 PM - 9:30 PM (5/1/2023 - 5/1/2023) Location: MAIN 1 L136
Description
Prerequisite: BUA 302, 311, 321; BUA 249 or 245. This course provides students with a basic understanding of marketing research methods and how these methods are used in managerial decision-making. Topics include data collection techniques, measurement and scaling, sampling techniques, and data analysis.