Marketing Management (BUA 417)

Term: 2023-2024 Fall

Faculty

	E. Anne BusseShow MyInfo popup for E. Anne Busse
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Schedule

Mon-Wed, 1:00 PM - 1:50 PM (8/14/2023 - 10/8/2023) Location: MAIN 1 317

Description

Prerequisite: BUA 302, 311, 321. This course provides an overview of current marketing-management theory and practice. Students will develop strategic-marketing-management skills through case studies and an interactive simulation.