Schedule
Tue-Thu, 9:30 AM - 10:45 AM (8/15/2022 - 12/8/2022) Location: MAIN 2 203
Thu, 8:00 AM - 10:00 AM (12/8/2022 - 12/8/2022) Location: MAIN 2 203
Description
Prerequisite: BUA 105 or 201. Recommended prerequisite: PSY 105. A survey of the marketing function in a capitalistic economy, with emphasis on the planning, pricing, promoting, and distribution of goods and services to satisfy customer wants, the relationship between marketing and other organization functions, the importance of the consumer, and the effect of government regulations.